Drew Stanley
Drew Stanley
www.drewstanley.co
drew@be-vsb.com
www.drewstanley.co
drew@be-vsb.com
About me
About me
ABOUT
Drew Stanley is a hybrid who infuses business acumen with creative vision to bring ideas to life. He has over 15 years experience as a creative Swiss army knife, startup co-founder, professor, and serial side-hustler. He specializes in bringing insight and horsepower to early-stage startups, specifically those in food, wellness, and sport.
Drew has worked with agencies, big brands, and startups— making him an industry polyglot and a helluva person to get beers with. His reach speaks for itself, gaining accolades and features in Fast Company, BBC News, Harvard Business Review, Elle and more.
Outside of work, Drew is most likely training jiu jitsu, or growing things.
You can learn more on linkedin, or by reaching out via email.
Drew Stanley is a hybrid who infuses business acumen with creative vision to bring ideas to life. He has over 15 years experience as a creative Swiss army knife, startup co-founder, professor, and serial side-hustler. He specializes in bringing insight and horsepower to early-stage startups, specifically those in food, wellness, and sport.
Drew has worked with agencies, big brands, and startups— making him an industry polyglot and a helluva person to get beers with. His reach speaks for itself, gaining accolades, and features in Fast Company, BBC News, Harvard Business Review, Elle and more.
Outside of work, Drew is most likely training jiu jitsu, or growing things.
You can learn more on linkedin, or by reaching out via email.
Drew Stanley is a hybrid who infuses business acumen with creative vision to bring ideas to life. He has over 15 years experience as a creative Swiss army knife, startup co-founder, professor, and serial side-hustler. He specializes in bringing insight and horsepower to early-stage startups, specifically those in food, wellness, and sport.
Drew has worked with agencies, big brands, and startups— making him an industry polyglot and a helluva person to get beers with. His reach speaks for itself, gaining accolades, and features in Fast Company, BBC News, Harvard Business Review, Elle and more.
Outside of work, Drew is most likely training jiu jitsu, or growing things.
You can learn more on linkedin, or by reaching out via email.
Head of Creative @ Ketone-IQ
May 2025 - Present
Executive Creative leading creative and brand strategy for America's fastest growing performance energy shot.
Co-Founder @ Forward Care
Jan 2024 - Jun 2024
Telehealth brand prescribing and delivering GLP-1 weight-loss, hormone, and longevity treatments. Responsible for bootstrapping all creative strategy, UX, & go-to-market activities.
Built a fully automated Sales -> Fulfillment funnel and supply chain using opensource APIs and low-code tools. Not venture funded, and profitable within first 3-months.
Co-Founder @ Fixable
Jan 2022 - Jan 2024
SaaS market-network leveraging machine learning and AI to help home service businesses scale quickly using real-time, geo-fenced customer service, lead gen, and operational tools.
Responsible for overall brand experience, content marketing and sales strategy. Managed a team of 1-5 remote designers, content creators, and researchers.
Pre-seed venture capital raised (led by Reach Capital and HustleFund).
Senior Director of Brand @ Medly Health
May 2019 - Jan 2022
Executive creator of this e-commerce pharmacy startup focusing on app-based delivery of prescriptions and OTC goods across the US.
Responsible for entire brand and product ecosystem including: creative direction, packaging, campaigns, in-app experiences, retail, and merchandising. Hired and led a team of ~7 designers, researchers, managers, writers, and producers.
Participated in fundraising from Series A-Series C with +$100MM raised (led by Greycroft and Volition Capital). Sold to Walgreens.
Creative Director, Brand Strategy @ Shelter Labs
Feb 2019 - Present (Contract)
Shelter is a DTC subscription skincare offering with homeopathic & nootropic ingredients to redefine what it means to Agewell™ by providing innovative skincare regimens delivered to your door. Part of NYU Stern Business School MBA Incubator.
Responsible for brand marketing and design, SKU creation and ingredient R&D, research and supply chain.
Digital Experience Strategist @ Gensler
Jun 2018 - Feb 2019
Member of the firm’s newest practice area: Digital Experience Design, led by long-time leader at frog, Hans Neubert. DXD is an internal agency model focused on blending physical and digital design to create immersive brand activations using AR/VR, and responsive tech.
Led client ideation workshops, site planning, UX design, and coordination of basic buildouts and art assets. Led Thought Leadership initiative around Sensory Design,
hosting client executives for seasonal roundtables.
North American Design Lead @ Michelin
Jun 2014 - Jan 2018
Lead for global special projects focused on the future of Tourism and Mobility. This role produced numerous award-winning and patented R&D innovations, special partnerships and events, and service solutions. Led overall Product Line Design Architecture for Offroad Tires.
Led quarterly global seminars with members of Sales, Marketing, R&D, and Executive teams in Europe, Asia, and Americas. Partners included IDEO, Microsoft, Peugeot, Bugatti, Redbull, Le Mans, The Smithsonian, Under Armour, and Etnies.
Innovation Strategist, Advanced Concepts Lead @ Chobani
April 2012 - Jan 2014
The company’s first-ever creative hire, and founding member of the Innovation Group, responsible for future-forward products, services, and technologies that have won numerous awards and business accolades.
Developed Chobani Flip, which produced over $1 billion in sales in less than 3 years. Played a key role in the launch of Chobani Drinks, Chobani Cafe (retail stores and vending), and designed the entire packaging portfolio. Led briefing and projects with external partners.
Reported directly to founder and CEO, Hamdi Ulukaya.
Envisioner @ Continuum
May 2010 - May 2011
Hybrid design strategy role within the global innovation agency, focused on storytelling and prototyping methods for rapid innovation.
Led ethnographic research, ideation workshops, UX/UI design, industrial design, and packaging for electronics, skincare, footwear, and FMCG industries.
Co-led Thought Leadership group themed around multi-sensory pleasure principles.
Experience
Experience
Head of Creative @ Ketone-IQ
May 2025 - Present
May 2025 - Present
Executive Creative leading creative and brand strategy for America's fastest growing performance energy shot.
Co-Founder @ Forward Care
Co-Founder @ Forward Care
Jan 2024 - Jun 2024
Jan 2024 - Jun 2024
Telehealth brand prescribing and delivering GLP-1 weight-loss, hormone, and longevity treatments. Responsible for bootstrapping all creative strategy, UX, & go-to-market activities.
Built a fully automated Sales -> Fulfillment funnel and supply chain using opensource APIs and low-code tools. Not venture funded, and profitable within first 3-months.
Co-Founder @ Fixable
Jan 2022 - Jan 2024
Jan 2022 - Jan 2024
SaaS market-network leveraging machine learning and AI to automate home service business owners' administrative and management workload: leads, scheduling, routing, and payment.
Responsible for overall brand experience, content marketing and sales strategy.
Managed a team of 1-5 remote designers, content creators, and researchers.
Pre-seed venture capital raised (led by Reach Capital and HustleFund).
SaaS market-network leveraging machine learning and AI to help home service businesses scale quickly using real-time, geo-fenced customer service, lead gen, and operational tools.
Responsible for overall brand experience, content marketing and sales strategy. Managed a team of 1-5 remote designers, content creators, and researchers.
Pre-seed venture capital raised (led by Reach Capital and HustleFund).
Senior Director of Brand @ Medly Health
May 2019 - Jan 2022
May 2019 - Jan 2022
Executive creator of this e-commerce pharmacy startup focusing on app-based delivery of prescriptions and OTC goods across the US.
Responsible for entire brand and product ecosystem including: creative direction, packaging, campaigns, in-app experiences, retail, and merchandising. Hired and led a team of ~7 designers, researchers, managers, writers, and producers.
Participated in fundraising from Series A-Series C with +$100MM raised (led by Greycroft and Volition Capital). Sold to Walgreens.
Executive creator of this e-commerce pharmacy startup focusing on app-based delivery of prescriptions and OTC goods across the US.
Responsible for entire brand and product ecosystem including: creative direction, packaging, campaigns, in-app experiences, retail, and merchandising. Hired and led a team of ~7 designers, researchers, managers, writers, and producers.
Participated in fundraising from Series A-Series C with +$100MM raised (led by Greycroft and Volition Capital).
Sold to Walgreens.
Creative Director, Brand Strategy @ Shelter Labs
Feb 2019 - Present (Contract)
Shelter is a DTC subscription skincare offering with homeopathic & nootropic ingredients to redefine what it means to Agewell™ by providing innovative skincare regimens delivered to your door. Part of NYU Stern Business School MBA Incubator.
Responsible for brand marketing and design, SKU creation and ingredient R&D, research and supply chain.
Shelter is a DTC subscription skincare offering with homeopathic & nootropic ingredients to redefine what it means to Agewell™ by providing innovative skincare regimens delivered to your door. Part of NYU Stern Business School MBA Incubator.
Responsible for brand marketing and design, SKU creation and ingredient R&D, research and supply chain.
Digital Experience Strategist @ Gensler
Jun 2018 - Feb 2019
Jun 2018 - Feb 2019
Member of the firm’s newest practice area: Digital Experience Design, led by long-time leader at frog, Hans Neubert. DXD is an internal agency model focused on blending physical and digital design to create immersive brand activations using AR/VR, and responsive tech.
Led client ideation workshops, site planning, UX design, and coordination of basic buildouts and art assets. Led Thought Leadership initiative around Sensory Design,
hosting client executives for seasonal roundtables.
North American Design Lead @ Michelin
Jun 2014 - Jan 2018
Jun 2014 - Jan 2018
Lead for global special projects focused on the future of Tourism and Mobility. This role produced numerous award-winning and patented R&D innovations, special partnerships and events, and service solutions. Led overall Product Line Design Architecture for Offroad Tires.
Led quarterly global seminars with members of Sales, Marketing, R&D, and Executive teams in Europe, Asia, and Americas. Partners included IDEO, Microsoft, Peugeot, Bugatti, Redbull, Le Mans, The Smithsonian, Under Armour, and Etnies.
Innovation Strategist, Advanced Concepts Lead @ Chobani
April 2012 - Jan 2014
The company’s first-ever creative hire, and founding member of the Innovation Group, responsible for future-forward products, services, and technologies that have won numerous awards and business accolades.
Developed Chobani Flip, which produced over $1 billion in sales in less than 3 years. Played a key role in the launch of Chobani Drinks, Chobani Cafe (retail stores and vending), and designed the entire packaging portfolio. Led briefing and projects with external partners.
Reported directly to founder and CEO, Hamdi Ulukaya.
Envisioner @ Continuum
May 2010 - May 2011
Hybrid design strategy role within the global innovation agency, focused on storytelling and prototyping methods for rapid innovation.
Led ethnographic research, ideation workshops, UX/UI design, industrial design, and packaging for electronics, skincare, footwear, and FMCG industries.
Co-led Thought Leadership group themed around multi-sensory pleasure principles.
Consulting
CONSULTING
Profound Drinks
Profound Drinks
2023 - Present
2023 - Present
Design Direction and Product Experience (UX) for DTC probiotic drink brand.
2020 - Present
2020 - Present
Brand and Product Strategy for digital agency specializing in Flutter and IoT apps.
2014 - 2019
2014 - 2019
Global innovation projects and executive workshop facilitation.
2013 - 2017
2013 - 2017
Branding, design, and concepts for several food innovations and startup brands.
2014
2014
Art direction and design for acclaimed fashion designer for Lady Gaga, and Diesel.
Academic
ACADEMIC
Syracuse University
2010, New York
2010, New York
Bachelors in Industrial and Interaction Design (IoT)
Minor in Anthropology
Summa cum laude
Designer of the Year, 2010
Designer of the Year, 2008
Bachelors in Industrial and Interaction Design (IoT)
Minor in Anthropology
Summa cum laude
Designer of the Year, 2010
Designer of the Year, 2008
Industrial and Interaction Design (IoT), BIID
Minor in Anthropology
Summa cum laude
Designer of the Year, 2010
Designer of the Year, 2008
University College of London
University College of London
2009, London
2009, London
Coursework in Service Design
Governor's Honors Program
Governor's Honors Program
2004, Georgia
2004, Georgia
Chemistry Major (Nanotechnology), Painting Minor
Chemistry Major (Nanotechnology),
Painting Minor
Intel® International Science Fair
Intel® International Science Fair
2004, Portland
2004, Portland
Finalist, Engineering Division
Teaching
TEACHING
Clemson University
2023, South Carolina
2023, South Carolina
Lecturer, MBA Program - Marketing
Syracuse University
2019 - 2021, New York
2019 - 2021, New York
Visiting Professor, Senior Thesis, Professional Practice, Inclusive Innovation courses
College for Creative Studies
College for Creative Studies
2016, Detroit
2016, Detroit
Guest Panelist and Competition Judge, Automotive Design
Pratt Institute
Pratt Institute
2013, Brooklyn
2013, Brooklyn
Guest Lecturer, Food Design course
Massachusetts College of Art
Massachusetts College of Art
2011, Boston
2011, Boston
Guest Lecturer, Industrial Design Program